Pale, minimalist floors

Traditionally, people in different parts of the world use different wood species. These choices are based partly on local conditions, given the natural wood species available in the local area. There are also regional differences when it comes to taste and design. Hence, providing a range of products that meets various demands in many different markets is quite a challenge. Kährs flooring is currently sold in more than 50 markets.

White: the new black

 “Pale wood species are really popular at the moment, especially in the Nordic region and Northern Europe. People want minimalistic, clean, calm, and white designs. White surrounded by black elements in their furniture and wallpaper. In May 2010 we also launched a new white stained 3-strip product, Oak Limestone, in our Harmony Collection,” says Stina Andersson, Design Manager at Kährs.

Different trends and tastes in different countries

Flooring trends vary from market to market. “For example, people in central Europe tend to prefer more rustic flooring with knots. In the United States stained flooring with a glossier surface reign.” says Stina.

Traditionally, 3-strip flooring has been used in Sweden. “Now there is a growing interest in 1-strip flooring,” explains Stina.

Floor: a central part of room perception

“The floor constitutes a big part of any room, and it plays a major role in the overall impression we get from the room. In general, flooring is also expected to last longer than wall coverings. The floor is therefore considered as one of the most important design elements,” says Stina, adding that furniture and interior design are good sources of inspiration in her work as floor designer. She also visits different kinds of trade fairs and showrooms, both in Scandinavia and other countries.

She finishes off by telling us that pattern flooring is undergoing something of a renaissance.